What is the value equation?

Value = (dream outcome × perceived likelihood of achievement) ÷ (time delay × effort and sacrifice). Raise the top, shrink the bottom.

How do I raise perceived likelihood?

Show proof: results from similar buyers, guarantees, case studies and transparent numbers all make the outcome feel more certain.

Free · no account

Rate your offer from 0 to 10 on the four levers of the value equation and see how desirable it is.

Value Equation Calculator

Dial dream outcome and certainty up; crush time delay and effort. Higher score = more desirable offer.

Dream Outcome8

Perceived Likelihood7

Time Delay3

Effort & Sacrifice3

Value score

6.2

(Dream × Likelihood) ÷ (Delay × Effort)

Desirability

Medium

Raise perceived likelihood (proof, guarantees) or cut steps to buy.

Bands: Low < 2.5 · Medium · High ≥ 8 · Elite ≥ 20 (raw score).

What is the value equation?: Value = (dream outcome × perceived likelihood of achievement) ÷ (time delay × effort and sacrifice). Raise the top, shrink the bottom.
How do I raise perceived likelihood?: Show proof: results from similar buyers, guarantees, case studies and transparent numbers all make the outcome feel more certain.

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